What are keywords on Google?

 Keywords on Google are the terms or phrases that people type into the search bar to find information online. They're essentially the digital keys that unlock the vast amount of data stored in Google's search engine.

Here's a breakdown of the different types of keywords on Google:

1. Broad Keywords:

These are general terms that encompass a wide range of topics. For example, if you search for "travel," you'll get results about everything from travel destinations to travel tips to travel blogs.

Opens in a new windowblog.google

person sitting at a computer searching for travel on Google

2. Narrow Keywords:

These are more specific terms that focus on a particular aspect of a broader topic. For example, if you search for "best beaches in Thailand," you'll get results that are much more relevant to your needs.

3. Long-Tail Keywords:

These are phrases that are made up of several words and are even more specific than narrow keywords. For example, if you search for "affordable family-friendly all-inclusive resorts in Phuket," you'll get results that are laser-focused on your specific needs.

4. Seed Keywords:

These are the initial keywords that you use to start your keyword research. Once you have a few seed keywords, you can use Google's Keyword Planner tool to find related keywords and see how much search volume they have.

Opens in a new windowkeywordtool.io

Google Keyword Planner tool

5. Negative Keywords:

These are keywords that you can add to your campaigns to tell Google not to show your ads for certain searches. For example, if you're selling running shoes, you might want to add "used running shoes" as a negative keyword so that your ads don't show up when people search for that term.

Opens in a new windowbluewatermarketing.com

negative keywords in Google Ads

By understanding the different types of keywords, you can choose the right ones to target your ideal audience and achieve your marketing goals.