What is another name for digital marketing?

 Digital marketing has several other names, depending on the specific aspect it's referring to. Here are some common alternatives:



General terms:

  • Online marketing: This is the broadest term and simply refers to marketing activities conducted online.
  • Internet marketing: Similar to online marketing, but emphasizes the use of the internet as the primary platform.
  • Web marketing: Focuses on marketing activities specifically conducted on websites and web pages.
  • E-marketing or Electronic marketing: Highlights the use of electronic devices and tools for marketing purposes.

Specific channels or techniques:

  • Digital advertising: Refers to advertising through various online channels like search engines, social media, and websites.
  • Search engine optimization (SEO): Optimizing content and websites to rank higher in search engine results pages (SERPs).
  • Social media marketing (SMM): Marketing activities conducted on social media platforms like Facebook, Instagram, and Twitter.
  • Content marketing: Creating and sharing valuable content to attract and engage a target audience.
  • Email marketing: Sending targeted emails to promote products, services, or updates.
  • Mobile marketing: Targeting customers on their mobile devices through SMS, apps, and mobile websites.

Ultimately, the best term to use depends on the specific context and what aspect of digital marketing you're talking about.

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