What are the factors that distinguish information from communication?

 Here's how information and communication differ:

Information:

• Content: Raw facts, data, or knowledge. It's the "what."
• Passive: Information itself doesn't require an exchange. It can exist independently.
• Direction: Doesn't have a specific direction or recipient.
• Impact: Doesn't necessarily aim to influence or change anything.

Communication:

• Process: The act of transmitting information. It's the "how" information is shared.
• Active: Communication involves a sender and receiver.
• Direction: Intends to reach a specific recipient.
• Impact: Aims to inform, persuade, or influence the receiver.

Here's an analogy: Imagine a book full of facts (information) sitting on a shelf. When you pick up the book and read it (communication), you're actively engaging with the information.