What is the new trending digital marketing trend?

 A few hot contenders are emerging for the title of the new trending digital marketing tactic. 

Here are two areas that are seeing a lot of buzz:

• Social Commerce: This involves turning social media platforms into marketplaces where users can discover and purchase products directly within the app. Imagine seeing a cool jacket on Instagram and being able to buy it right then and there without ever leaving the app. This streamlines the shopping journey and could be huge, especially for mobile-first audiences. China has already seen great success with social commerce, and it's gaining traction in the US.

• The Rise of AI-powered Marketing: Artificial intelligence (AI) is being woven into the fabric of many social media platforms. AI can personalize content recommendations, automate ad targeting, and even power chatbots for customer service. This allows marketers to tailor their strategies to individual users and create more engaging experiences.